As the name implies, guest experience software should be able to support your vision of a remarkable guest experience and the expectations of your guests. This means you should be able to customize the look and feel to reflect your brand, and this should be consistent at every touchpoint in the guest journey.
On top of that, the software should be intuitive so that guests can complete tasks like booking their perfect room or checking in online and via mobile devices in just a few taps. It also should be connected to your payment processing system so guests can have the option to pay securely at any point.
Lastly, the software should offer ways for the guests to customize and enhance their stay seamlessly, which also allows you to unlock more ancillary revenue effortlessly.